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Commercialization Feature: Internal Value Communication If you’ve ever helped a client evaluate a product for its potential commercial success, you’ll understand the importance of developing a robust commercialization strategy and an “aspirational” value proposition early in the product’s development. Once evidence starts to become available to support the value proposition for the product, the real challenge begins: How do you synthesize the salient data and efficiently communicate it through your client’s global affiliates so they can maximize the product’s potential across many, disparate local markets? At Covance, we work directly with consultants like you to plan effective market access strategies and create compelling material designed to maximize your client’s market success throughout the world. Our internal value communication solution offers the potential to:
It is essential to know how to communicate value more effectively to internal stakeholders in order to make the most of a product’s potential. Let us serve as an extension of your team to ensure that your client’s product maximizes its market access—with the right messages, at the right time. |
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This issue of Consultant Connection discusses the importance of communicating product value to the many internal audiences that make up a product’s route to market. |
Reveal Your Client’s Commercial Opportunities—Globally Growing a product’s market potential is no straightforward task. It requires a team of experts to provide scientific, strategic, analytical and communication solutions, all aligned with the end goal in mind. From insights that empower decision making to strategies for reimbursement and regulatory support, we provide an integrated approach to uncover the full value of your client’s product. As the only organization in the world that can shepherd a molecule from its very infancy all the way through a product launch and in-market support, we understand that you’ll face potential pitfalls along the way. That’s why we support you to define your client’s communication strategy and proactively address challenges—before they affect commercial potential. Make the most of your market access process with a fully integrated set of evidence-based solutions that demonstrates the full value of your client’s product, from anywhere in the world. We’re here to show you how. Internal Value Communication Resources |
Contact Your Consultant Connector: Michelle Glasgow As Associate Director of the Client Experience Team, Michelle provides seamless access to any Covance solution. When you need answers and guidance, Michelle is there. Serving as your initial point of contact, she can help you determine your appropriate course of action and connect you with the appropriate account executive. Past Consultant Connection Articles Missed the last issue? We’ve archived the content below. |